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Cognitive and communicative aspects of representation of stylistic devices in the advertising slogans
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    Daraja:
    Oliy ta‘lim
    Tur:
    Magistrlik dissertatsiyasi
    Muallif:
    Khudayberdiyeva M,
    Nashr etilgan yili:
    2017
    Yaratilgan vaqti:
    03.09.2023
    0
    The issues of the English language advertising slogans have been investigated by a considerable number of scholars. Due to the fact, that the creation of advertisement is the burning issue today and may be filled with additional components in the course of time, many aspects of this problem always need further investigation. In general, the problem of English advertising texts has been studied by the linguists, such as: T. Vestergaard, K. Shrodder, A. Goddard, R. Fowler, W. Wells, J. Burnett, S. Moriarty, G. Leech, V.L. Nayer, C.L. Bovee, W. F. Arens, A.V. Prokhorov and others.1