Daraja:
Oliy ta‘lim
Tur:
Magistrlik dissertatsiyasi
Muallif:
Khudayberdiyeva M,
Nashr etilgan yili:
2017
Yaratilgan vaqti:
03.09.2023
The issues of the English language advertising slogans have been investigated by a considerable number of scholars. Due to the fact, that the creation of advertisement is the burning issue today and may be filled with additional components in the course of time, many aspects of this problem always need further investigation. In general, the problem of English advertising texts has been studied by the linguists, such as: T. Vestergaard, K. Shrodder, A. Goddard, R. Fowler, W. Wells, J. Burnett, S. Moriarty, G. Leech, V.L. Nayer, C.L. Bovee, W. F. Arens, A.V. Prokhorov and others.1